Part of you wants to quell the sense of optimism. The other part of you wants to feel the excitement. I am referring to both the launch of Silx and getting back to life as a commentator and edging closer to both.
I have always put myself into the category of realist but my new venture has shown me that there is nothing wrong with thinking long term and aiming big. You might not reach the goals you have set yourself but if you don’t do it, you will never get on the path at all. When I say I am realist, it doesn’t mean I have been scared of doing things outside of my comfort zone. I have been doing that throughout my life, from my very short stand up comedy career as a teenage (at least I can say I “performed” at the Comedy Store and the Edinburgh Festival! ) to my recent debut on the Sky Sports Golf Show. As these two divergent performances show, you cannot predict where life or your career might take you. In business, it is the same. But that doesn’t mean you shouldn’t be strategising and setting out a long term plan, pointing to where you would ideally like to be 2, 3 or 5 years down the line. As one of our recent instagram posts puts it, “the best way to predict the future is to create it”.
There are days, of course, where I don’t feel so optimistic. I am sure we can all relate to that right now but I can, in general, see there is a light at the end of this strange new reality we have all been in the last few months.
We are continuing to put in a lot of work, thought and preparation into Silx. Tentative plans are being made about when I might return to being on the road and microphone in hand. And the daily planner has been broken down, ending with the proposed launch date of our new brand, selling organic silk accessories. The latter (launch) must come before the former (back at golf tournaments). And if there was a way of making us even more focused and determined than we were before, then this is it.
As I write, the latest samples of our products have just arrived back from the factory and we are, on the whole, very happy with them. We are closer to finalising the packaging. And all the time, sticking to our principles. Totally organic products. Not just ones that claim to be (and they are out there) but ones that have the testing seal of approval. And plastic free, eco friendly, sustainable packaging. We want a product that we are proud of and the buying customer will be proud to own. Maybe it’s because I am flooding myself with the subject matter but I feel opinion is changing when it comes to fast fashion. I am not foolish enough to think that every new brand will be thinking along the principles that we will be showing. But I do hope and think the tide is turning. Covid 19 has brought such tragic and traumatic circumstances for so many. But if anything can come from it, I am hopeful it is a resetting of values. Surely, we cannot just go back to where we were before. How could we miss this opportunity?
So, it’s going to just get busier over the next few weeks as we plot our strategies to increase brand awareness, build our website, give the nod of approval to our manufacturers and try to find those potential problems before they exist. Edging closer…..
Visit the Silx website; https://silxorganic.com/
Go to our Instgram page: https://www.instagram.com/silxorganic/?hl=en